Do you archive your email newsletters? If you don’t, are you aware of all the different ways an archive can help you?
Archiving your messages can provide a variety of benefits. It can help with everything from list building to properly setting expectations. However, if you’re not exactly sure what an archive can do, you may not be using it to its full potential.
Here’s what you might be missing out on…
No HTML? No Problem!
When you archive your broadcast, it gives you a direct link specific to that message.
If you link to it in your message, subscribers have the ability to see a web-based version of your message. This can be especially effective for subscribers that have disabled HTML, or only receive plain text messages.
Here’s an example of how that can be set up:
Another Way to Ask for Subscriptions
You can easily insert a web form right in your archive. All this requires is a check mark in the “Broadcast Archive Settings,” which you can access by going to the “List Settings” tab and selecting the section “Personalize Your List.:
This is what it looks like:
Once you save this, this form will automatically appear in your archive:
When visitors land in your archive they will now be able to subscribe to your mailing list.
Appear on Search Engines
Your sharing abilities don’t end with social media and forwarding. Your archive will also appear on search engines.
When someone searches for your company or content, one of the options they can get is the link to your archive. From there they have the ability to join your mailing list and visit your website!
See how this works for Bahama Breeze:
Notice that the second result is actually their email archive!
All you need to do is archive the message for it to appear in search engines, so if you don’t use social media, you can still benefit from this.
Easily Share with Others
Probably the most popular feature of the archive is the ability to share your messages with Facebook and post your messages on Twitter followers. This allows for even more people to view your messages!
Besides social media sharing, the archive also makes it easy for subscribers to share your messages with others that might be interested. You can add a note in your message to encourage them to forward it to a friend, and include instructions for how someone can sign up to your list if they aren’t a subscriber.
Here’s what this can look like:
Include a Sneak Peek for More Sign Ups
You can provide the direct link to your recent newsletter or the link to your entire archive in your web form.
Check out how this can be set up in the web form:
You can provide the direct link to your recent newsletter or the link to your entire archive in your web form.
Check out how this can be set up in the web form:
This gives subscribers a first-hand look at what your email campaign has to offer. They can get a feel for your tone and content, and decide if it’s something they’re interested in.
You Can Always Change What Appears on the Archive
You may not want every broadcast message to go in your archive. Maybe you have subscribers pay for their subscription, or maybe you just don’t want to share your brand new content with people who haven’t signed up.
On the flip side, maybe there are messages you want to archive, but you forgot to before they were sent.
Either way, you don’t have to worry! While you can’t edit the content of sent broadcasts, you can change the archive status. This means you can go in and archive an older message, or take another one off the archive.
You can do this by clicking on the sharing button at the bottom of your sent broadcast:
Already Using the Archive in a Creative or Effective Way?
We want to hear about it! How has the archive helped you?
Credit: Email Marketing Tips
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