Back in May, we introduced free email marketing guides for photographers, fitness centers and real estate agents. You provided some great feedback, including a good number of suggestions for new guides.
There were plenty of ideas for creating more industry guides, but there was also a need for guides that can help explain some advanced processes in email marketing.
So we welcome our newest addition, the Email Marketing Guides Library Page!
Here is what you’ll find there:
Industry Guides
No two business are the same, and a business that is selling a service will have different marketing strategies than a business selling a product. In order to make the most of your email marketing, you want to know the best practices for your industry.
We got your covered with our industry guides! For example:
The steady business of repeat customers can make or break a restaurant. It’s vital that you keep customers coming back.
So you serve delicious food and serve your diners gorgeously… but after they push back their chairs, grab a breath mint and walk out the door, there’s nothing more you can do.
Unless you market with email. Then you can entice them back.
Let us show you how.
Download Email Marketing For Restaurants
Other industry guides are available for:
- Fitness centers
- Wineries
- Churches
- Artists
- Bands
- Photographers
- Real estate agents
Check Out the Library of Guides
Instructional Guides
There are some techniques that are a little more advanced than just creating and sending a message. Perhaps you’ve been avoiding doing more with your campaign because you don’t know how or what you can do.
These new instructional guides can help with that:
If you check your open reports, you may notice that some of your subscribers haven’t opened a message from you in a very long time.
You’re not benefiting from their lack of response. Neither are they. And your delivery rate certainly isn’t
In this guide, you’ll learn how to reactivate the ones that can be saved (and how to “clean your list,” letting go of the ones you can’t).
Download How to Run a Reactivation Campaign
Other instructional guides include:
- Quality Assurance Checklist for Emails
- Segmenting Subscribers
- Web Form Split Testing
- Understanding Email Statistics
Check Out the Library of Guides
There’s Even More to Come
That’s right, we’ll continue to update this page with even more guides to help your email marketing.
We’d still love to hear your suggestions, so feel free to drop us a comment about what you would like to see on the page!
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