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Getting Earth-Friendly Beyond Email

Glance away from the computer screen for a second and look out the window at a tree. (Now glance back.)

96 million of those are cut down every year in the US alone solely for the production of "junk" (postal marketing) mail.

By using our email service to market, our customers protect those trees. This Earth Day, we'd like to applaud them.

And we'd especially like to celebrate a few of those customers who go above and beyond with their own green business initiatives.

 

Living the Green

At EcoPlusHome, Bryan Kenny and his family are inciting buzz about renewable energy. For the full year of 2010, they demonstrated self-sustainability by living in a house that only used energy from renewable resources.

EPH sends newsletters about sustainable home opportunities, media coverage and government advances on the energy situation. With support from New Brunswick Premier Shawn Graham and Bosch, they're "saving the planet - one home at a time!"

Check Into Eco Consciousness

And over at Environmentally Friendly Hotels, Kit Cassingham is creating a directory of earth-conscious hotels and resorts. Travelers can search for hotels by region to discover just how environmentally friendly their practices are.

"Lodging properties are huge consumers of resources -- electricity, water, chemicals, toiletries, and even food," Kit says. "It seems to have become a symbol of luxury and care to throw things away, be it water or packaging. By choosing a green hotel you can help cut that consumption and help change the attitudes of hotel management about the luxury of waste."

Kit uses email to connect with the hotels featured on the site, updating them on the site's policies, asking for their input and encouraging them to pass the word to other hotels.

So far, EFH has been featured on MSNBC, Newsweek and The New York Times, among other media outlets, and we wish it well as it continues to grow.

It Starts With AWareness

Here at AWeber, we also like to be green. Of course we do the standard recycling (so far no one has tripped on the piles of cardboard boxes we collect), but we also choose to work in an office space designed to be green.

We use daylight harvesting to conserve energy, our floors are made of highly renewable bamboo and we've installed skylights for plenty of natural light.

And, of course, we run our marketing through email. :)

How Green Can You Get?

No matter what the industry, there are ways your business can help the planet.

And once you've built an email community, you have people who can support you in your efforts.

What ways, tiny or tremendous, have you been saving the earth? How would you recommend other small businesses get started?

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Hat Tip To: Inbox Ideas

Set Expectations With an Email Routine

Subscribers and email marketers alike are creatures of habit. We find comfort in the ordinary and expected daily course of action.

Most of us probably even follow similar morning routines. We wake up, drink our coffee and get a move on with our day - squeezing in a few minutes to check our email either before or after we reach the office.

Believe it or not, those self-imposed procedures that we follow repetitiously have a lot to do with how we respond to the email marketing efforts of the companies we follow.

Some companies understand this and set proper expectations for their readers, while others aren't quite there yet. Keep reading to see who gets it right, and how you can do the same with your own email marketing campaign!

A Tale of 100,000 Customers

This is a story of growth and success, of how one man's project became a business powered by a team 63 strong.

This story shows how a start-up business can go from one computer to a large, modern office; from a few contacts to 100,000 customers.

How do you get there, you're wondering?

You start with inspiration. You factor in friends, affiliates and customers who help you grow. (And whom we're very grateful for.) And you work hard.

See for yourself.

Send Perfect Emails With This Checklist

Don't you dare click that "queue" button.

I see you sitting there, with your AWeber account open, itching to get your next email newsletter out the door

.

Yes, you've thought up some pretty interesting content, you've checked your spelling and you've aligned your images properly. You can't wait to see what kind of response this one gets. I know.

But just hold on a tic. You've got one thing left to do. You've got to...

Roundtable: The Ins & Outs of Email Marketing Incentives

In email marketing , the topic of incentives is a hot one. Should you use them? Do they really work? What should you offer? Will people even care?

And are the subscribers you're getting legitimately interested in your emails or do they just want the added bonus you're offering?

The debate could rage forever (and probably will). But that doesn't get you any closer to an answer. Maybe these observations from six email experts will.

AWesome Emails: Rita’s Water Ice

They say the fastest way to a man's heart is his stomach, but around AWeber it's more like the fastest way to make friends with one of the many ladies in the office.

Bring Kelly a Starbucks Caramel Macchiato and she'll be your friend for a week. Have leftovers from last night's dinner for lunch? If you don't give Erin a taste, you're in serious trouble.

Our love of food has helped us stumble upon excellent email marketing campaigns before (hello, we realized that California Tortilla's emails rock while eating lunch there!). This time the awesome emails come from Rita's - the best water ice that just happens to be 3 minutes from our office.

Read on to see how exclusivity, charitable causes and involvement in social media sets Rita's apart from other water ice chains, and how you can do the same with your campaign.