Internet Marketing Discounts: Getting Earth-Friendly Beyond Email

Glance away from the computer screen for a second and look out the window at a tree. (Now glance back.)

96 million of those are cut down every year in the US alone solely for the production of "junk" (postal marketing) mail.

By using our email service to market, our customers protect those trees. This Earth Day, we'd like to applaud them.

And we'd especially like to celebrate a few of those customers who go above and beyond with their own green business initiatives.

Living the Green

At EcoPlusHome, Bryan Kenny and his family are inciting buzz about renewable energy. For the full year of 2010, they demonstrated self-sustainability by living in a house that only used energy from renewable resources.

EPH sends newsletters about sustainable home opportunities, media coverage and government advances on the energy situation. With support from New Brunswick Premier Shawn Graham and Bosch, they're "saving the planet - one home at a time!"

Check Into Eco Consciousness

And over at Environmentally Friendly Hotels, Kit Cassingham is creating a directory of earth-conscious hotels and resorts. Travelers can search for hotels by region to discover just how environmentally friendly their practices are.

"Lodging properties are huge consumers of resources -- electricity, water, chemicals, toiletries, and even food," Kit says. "It seems to have become a symbol of luxury and care to throw things away, be it water or packaging. By choosing a green hotel you can help cut that consumption and help change the attitudes of hotel management about the luxury of waste."

Kit uses email to connect with the hotels featured on the site, updating them on the site's policies, asking for their input and encouraging them to pass the word to other hotels.

So far, EFH has been featured on MSNBC, Newsweek and The New York Times, among other media outlets, and we wish it well as it continues to grow.

It Starts With AWareness

Here at AWeber, we also like to be green. Of course we do the standard recycling (so far no one has tripped on the piles of cardboard boxes we collect), but we also choose to work in an office space designed to be green.

We use daylight harvesting to conserve energy, our floors are made of highly renewable bamboo and we've installed skylights for plenty of natural light.

And, of course, we run our marketing through email. :)