“Twenty percent of email in the United States and Canada is still not making it to the inbox while 3% of email goes to the “junk” or “bulk” folder and another 16% goes missing.” – Return Path (2010)
That’s a scary statement for email marketers. And the stats are similar worldwide:
In Asia, 3% hits the junk folder while 10% goes missing. In Europe, 3.6% gets junked, 11% disappears.”
And this is legitimate email, sent to those who’ve opted in. So, yes, this can (and probably sometimes does) happen to your email.
Let’s talk about how to prevent that, shall we?
Here, I’ll Demonstrate
These are emails from marketers I’ve opened from before. I’ve clicked a few of their links. I never added them to my contact list, though, just to see what happens.
So. You see what happens?
Here’s What You Can Do About It
Learn the Nuts and Bolts
Yes, AWeber handles the technical side of deliverability for our customers. But to make sure you’re doing everything you can do yourself, you may want to get familiar with the back end of things.
Aim To Be a Priority With Your Readers
Major email providers now offer ways to sort email as you get it – for example, Gmail’s Priority Inbox. Bad news for spammers, but it could be good news for you…
Protect Against Malicious Sign Ups
You’d never intentionally spam someone. But malicious sites crop up. And they would use your web form to sign people up for unwanted mail. So make sure you’re protecting against them.
Prevent Spam Complaints
You can be doing everything right, and some people will still click the “spam” button. But don’t think there’s nothing you can do to prevent it. We have 5 solutions for you to try.
Don’t Purchase a List
For goodness sakes. Do you want emails from random brands you’ve never heard of? Of course not. Neither do the people on that list. And as for what it’ll do to your reputation…
Stick With One “From” Address
Switch the address your email is “from,” and subscribers may be surprised (especially when they have to re-opt to open your images and re-add you to their address books. If you MUST switch, at least follow this example…
Get Whitelisted
If your readers say you’re okay, their email providers will believe them. So ask them to put in a good word for you.
Choose Confirmed Opt-In
We know, we know. You want as many subscribers as possible, and some of them aren’t going to bother to confirm their interest. But that may actually be a good thing.
Use an Unsubscribe Header
If you’re an AWeber customer, we handle this for you. If not, you may want to check into this – it’s a good solution for subscribers who don’t trust standard links to unsubscribe.
One Last Thing About Deliverability
It’s dynamic.
Technology changes, subscribers get more savvy and the email industry evolves. And this effects your delivery rates.
So if you don’t already get updates for the AWeber blog, you may want to sign up for them now. You’ll get emails twice a week with tips for creating emails that get delivered – and get results.
Via: Email Marketing Tips
No comments:
Post a Comment