He loves that they "have an amazing ability to tell stories. The coating they put on their movies is more for kids, but the stories they tell are awesome." His favorite Pixar films so far? The Toy Story Series.
Toy Story highlights the importance of leadership and bravery. It emphasizes the use of available resources and the necessity of always having a plan.
Call us crazy, but those things sound just like what you need for a killer email marketing campaign! So what else can Woody, Buzz and the rest of the gang teach you?
"Somebody's poisoned the waterhole!"
- WoodyVisitors to your website know all about spam. In fact, they probably receive it in some form to their inboxes everyday. The important thing to remember is that you need to set expectations and let them know that you will not be contributing to the number of spam emails that they're inundated with daily.
Make Sheriff Woody proud and do your part to clean up the contaminated waterhole (inbox). Clearly explain what you'll send when interested visitors sign up to receive updates from you, then continually check your messages against the description of what you're offering.
"What if Andy gets another dinosaur? A mean one? I just don't think I can take that kind of rejection!"
- RexIt's natural to worry that your subscribers will lose interest in your newsletters, moving on to shiny, new emails from other companies, but don't fret! Even though your readers will sign up for new newsletters, this is all the more reason for you to focus on quality content.
Make your newsletter the absolute best newsletter it can be. Subscribers that are worth keeping will realize that your emails are valuable, and they'll continue to open them week after week.
"Keep your accessories with you at all times. Spare parts, batteries, anything you need for an orderly transition."
- Buzz LightyearIt's important to be prepared when you're at the helm of your email marketing campaign. You never know when there will be emergencies that prevent you from sitting down during a given week to create your newsletter.
Never be without some backup content. Keep a few timeless emails ready to send in your account just in case something comes up. If you are in a pinch, there are some last-minute things you can do to make your emails successful. This way, you have no reason to panic when life throws you a curveball.
"You're right. I can't stop Andy from growing up. But I wouldn't miss it for the world!"
- WoodyThe marketing world is constantly changing. As an email marketer, you have to keep up or you'll be left in the dust. For instance, Gmail just recently announced the roll-out of their Priority Inbox.
Gmail's Priority Inbox attempts to simplify and automate email sorting for users by figuring out which senders' emails are important, based on how they interact with those emails and senders. This is a big, big deal.
In order to keep up with changes like this, check in with trusted sources in the industry to stay afloat. Our blog, Email Marketing Reports, The Email Wars and Be Relevant! are good places to start
.
"And don't talk to any toys you don't know!"
- Mrs. Potato HeadPermission is so important. Just like Mrs. Potato Head says, you don't want to talk to any toys or subscribers that you don't know!
You only want to deliver information to people who come directly to your site and ask for your emails. Responsible email marketing requires that you build trust, and how your subscribers judge your brand can seriously affect that trust.
Simply put, permission is the foundation of responsible marketing, and in our eyes there is no other way to email.
"You have saved our lives. We are eternally grateful."
- Alien ToysAlways remember how grateful you are for your contacts. Respect your subscribers when you email them and consider frequency.
Make sure that you stay in touch with your subscribers regularly enough that they don't forget who you are, but not too often that they are overwhelmed.
If it has been a few weeks since you've emailed your list, try sending subscribers something to keep in touch. This doesn't have to be elaborate, there are lots of ways to create content for your newsletters. If you are stumped, try looking for content on your site or recent blog posts.
"Reach for the Sky."
- WoodyEmail marketing is a smart business choice, no matter what size your company is.
With a little dedication and hard work, your campaign can get better and better, all while improving your results along the way.
For instance, Split testing your messages can show you what works best for you, and rating scales can indicate whether or not customers find your content relevant and helpful.
Have you tried any of these tactics? Let us know which Toy Story suggestions you practice with your own campaign!
Credit: Inbox Ideas
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